Coke, after nearly twelve decades in business, is closing its doors. Coke cited as reasons for this the failure of its many CokeLand shops, and Pepsi’s growing dominance in the increasingly important field of specialty colas. Although Coke triumphed steadily in one area—that of its Double-Diet No-Vanilla Neapolitan Okay-Some-Vanilla Cherry Coke—profits from that beverage were insufficient to counterbalance Pepsi’s considerable gains. (In the past year, Pepsi has seen record sales from its Caffeine-Blast Pepsi Wintergreen, Pepsi 18-34, and Cool-Ranch Pepsi varieties.)
Hilarious New Yorker article on the ridiculous machinations of the cola wars.